Park Pictures Produces Scenic Spot for KIND Snacks That Urges Us to Be 'More Than Nice'

In healthy snack company KIND’s latest film “More Than Nice,” produced by Park Pictures, three-time Academy Award-winning cinematographer Emmanuel “Chivo” Lubezki and Emmy-winning director Chris Wilcha question the courageous acts of being “kind” over “nice,” and if the distinction could repair the wide cultural rifts Americans experience today.

The piece incorporates Lubezki’s interpretation of “kind,” rather than just “nice.”

As an example, the co-director showcases volunteers of NO MORE DEATHS, an advocacy group that seeks to end the deaths of migrants, who leave jugs of water across the US-Mexico border and discuss their heartfelt motivations.

This humanitarian group’s intention is to prevent the suffering and death of migrants who choose to cross the treacherous desert border. 

Notes Emmanuel Lubezki, “I was struck not just by the incredible courage but also by the tremendous empathy that these volunteers had. There is no sacrifice in nice, but being kind requires it. In the video, we attempt to portray the human element of such a polarizing issue in a way that transcends politics and reminds us all of the frailty of the human body and the invincibility of the human spirit.”

To learn more about the full initiative, visit www.kindsnacks.com/morekind. 

Kind Snacks:

Founder & CEO           Daniel Lubetzky

Chief of Staff:                 Elle Lanning

EVP Marketing           Miguel Leaf

Marketing Consultant    Brad Charron

Marketing Director              Rachel Perkins

Brand Manager           Papa Samarasinghe

Ad Agency:                              Y&R, NY

Creative Director               Kate Lummus

Art Director                    Hans Schenck

Copywirter                      Anthony DiMichele

SR Content Producer     Joyce Roughley

Director of Integrated Production       Greg Lotus

Production Company:     Park Pictures

Director/DP                     Emmanuel “Chivo” Lubeski

Director                                Chris Wilcha

EP                                      Jackie Kelman Bisbee

EP                                      Scott Howard

EP                                      Caroline Kousidonis

Producer:                       Michelle Currinder

Composer:                       Hanan Townshend

Sound Design:           Martin Hernandez

Editor:                         Shane Reid, Exile

Post Producer:          Remy Foxx, Exile

No More Death - Organization / Talent