Nissan's Thought-Provoking New Spot Tackles Our Modern-Day Screen Obsession
Nissan has launched its 2020 Nissan Rogue with a new spot entitled 'World of Distractions.' Directed by MJZ's Tom Kuntz - the Emmy and DGA winner behind classics like Old Spice’s ‘Man Your Man Could Smell Like’ - the film depicts a world where everyone's face is practically smushed against their phone, a frightening representation of our modern-day screen obsession. Of course, there’s no cause for alarm; the Rogue’s suite of safety features protects you as you navigate this distracted world.
The campaign was created by TBWA\Chiat\Day New York under Nissan’s new North America marketing VP Allyson Witherspoon. It features the track ‘Johny Says Stay Cool’ by top Australian indie band Babe Rainbow, and original sound design by Wave Studios NYC.
