For the first time since ALDI was founded, ALDI Nord and ALDI SÜD have launched a joint marketing campaign. In the humorous cinema spot 'The Hunger of the Gods', the king of the gods, Zeus, recognises that true luxury is to be found not at Mount Olympus, but rather on earth at ALDI.
After all, true luxury lies in simplicity. The cinema spot is part of an image campaign created to reach a younger target audience.
The brilliantly weird spot was created by Oliver Voss Werbeagentur and directed by CZAR's Andreas Nilsson.