Momentum Worldwide Partners with Coca-Cola to Create AI Inspired Coke Spiced Experience

Momentum Worldwide, has partnered with Coca-Cola, to design and create an AI Experience to introduce Coke Spiced this past weekend in New York.

Working with AI, Emmy-winning actress, producer and entrepreneur, Storm Reid and Momentum Worldwide’s team developed designs of a building transformation that reflects the exact sensation Storm had when trying the flavour for the very first time. We have brought this to life by transforming a SoHo building into a larger-than-life art exhibition.

Coke Spiced Shop

To celebrate the launch of Coca-Cola Spiced, Coca-Cola is creating Spiced Shop in NYC, an experiential art installation revealed as an immersive AI driven taste experience. Spiced Shop is an immersive AI driven taste experience that was created to celebrate the launch of Coca-Cola Spiced. Using generative AI, consumers will express what they taste and feel to create a visual manifestation of their Coca-Cola Spiced experience that is uniquely their own.

Coca-Cola partnered with Emmy-winning actress, producer and entrepreneur, Storm Reid, to bring Spiced Shop to life through art and AI technology.

Over several days, Coca-Cola will work with a production artist and fabricators to bring Storm Reid’s vision to life by gradually transforming an “ordinary” building into her AI-driven expression of Coca-Cola Spiced. Once unveiled, the public will be invited in to try Coca-Cola Spiced and create their own visions of its uplifting taste, also using AI.

This immersive flavour revelation allows consumers to articulate their tasting sensations through AI, crafting visual representations that capture the essence of Coca-Cola Spiced uniquely and personally.