Mexican Men's Skirt Brand Baron Invites Society to 'Take Off Your Machismo' and Defy Gender Norms

Thanks to the campaign 'Take off your machismo' The Juju Mexico and Baron, a Mexican men’s skirt brand, invited the public to reflect on the strict social norms that for decades have dictated how a man should be, act and even dress, triggering conversations and repercussions all through society. 

Mexico is known the world over for celebrating 'Macho' culture, and unfortunately, this goes far beyond the realms of fiction. So Baron and The Juju Mexico ran this campaign with the aim of inviting society to rethink imposed ideas and to be part of the change. As a result, it was possible to see a great repercussion on social media and national television, with people debating the need to lose the machismo and wear a new freedom. 

The campaign created by The Juju Mexico, an agency that is part of the Untold_ communication ecosystem, included an advertising spot, print advertising and digital content.