Meet Boston’s Holiday Campaign Entices You off the Couch for a Fun Holiday in Boston

Fresh off its successful Meet Boston Music Fest, Meet Boston is once again pulling visitors in through catchy music in its new holiday campaign. Jingles and auditory experiences have made a big comeback this year in advertising, and the radio and social campaigns by creative agency A&G are sure to stick in your head and entice you on a holiday trip straight to Boston.

Meet Boston, Boston’s DMO, wanted to help people discover holiday joy again by inviting us to take a break from the 'tired' holiday traditions that aren’t bringing any joy, like sleeping on your in-laws’ pull-out couch, listening to your dad’s inappropriate political commentary at the dinner table, and getting stuck knee-deep in holiday dishes – and instead, finding new and exciting ways to celebrate the holiday season in Boston.  

“Over half of adults experience anxiety or dread over the holidays,” says Jeff Marois, VP, creative at A&G. “So we wanted to reflect that shared sense of ‘same old’ holiday feelings in a funny but nostalgic way to let people reimagine what their holidays could look like thanks to all there is to experience in Boston.”

The 'Boston Never Gets Old' holiday campaign kicked off on November 1st across radio and streaming stations playing 24-hour holiday music, as well as Pandora, Spotify, and Apple Music,  with 30-sec ads that have a new lyrical twist on the 'same old' holiday tunes played every year, like Joy To The World, We Wish You a Merry Christmas, and O Holy Night. One playful rendition of Joy to the World starts with “News about the world / to the table have come / your dad won’t stop speaking.” The campaign also features merry carollers singing the jingles in a series of Reels, Stories, and Posts running across Instagram and Facebook, all in an effort to remind people that while certain holiday traditions can get old, with so many different things to do in Boston every year, a holiday trip to Boston never does.