Tanya joins the executive leadership team with a focus on leading M&C’s client delivery model with Woolworths Group's Greenhouse Collective.
Justin Graham, CEO of M&C Saatchi APAC, said, “We've built a fantastic working model with the Woolworths Group that's currently evolving, and we're taking on the challenge of expanding our capabilities in digital and data-first brand experiences. Tanya is an integral part of this plan. She brings a passion for innovation and a strategic mindset to the ever-evolving creative landscape.”
Tanya is not new to M&C Saatchi, having previously worked with the agency in 2017-18 leading CommBank. Since then, she has made significant strides at TBWA before her return, with deep experience in telco, tourism, financial services, and retail. An exceptional client lead, Tanya is known for her supportive and responsive nature, ensuring innovative solutions and impactful agency responses.
Tanya has led successful high-profile campaigns, such as the launch of Amazon in the Australian market and transformed brands like CommBank, Pernod Ricard Winemakers, Tourism New Zealand and Optus Business with her strategic and creative brilliance.
Commenting on her new role, Tanya Vragalis said, “I’m thrilled to be (re)joining M&C Saatchi Group in this exciting new era. There’s significant momentum and transformation in progress so it’s a great time to join. I’m particularly excited to collaborate with Steve Coll, our clients and the talented team that form part of the Greenhouse Collective to help drive growth for the Woolworths Group.”