Live Remarkably with Ryman, Says New Campaign from M&C Saatchi Group

Every Australian deserves the chance to live their best life, and Ryman helps those over 65 do just that at one of their 8 retirement villages in Victoria. Ryman's new creative campaign, by M&C Saatchi Group, highlights this commitment, encouraging prospective villagers to ‘Live Remarkably’.

Centring on the retired life we all work hard toward achieving and delivering a sense of memory that is yet to come, the Live Remarkably campaign is about showing that people who choose to live at Ryman have made a remarkable choice, a smart, sophisticated, wise choice, that’s going to allow them to live their most remarkable life.

Jade Lindrea-Jones, general manager marketing at Ryman Healthcare said, “The third age of your life is not a time when things slow down. You have the time, means and freedom to do new things. We are champions of that third age. Ryman has been in Australia for 10 years building premium retirement living. We are delighted to launch the new ‘Live Remarkably’ brand platform for Ryman to encourage future residents to explore the possibilities.”

Emma Robbins, executive creative director at M&C Saatchi said of the campaign, “Live Remarkably is both playful and luxurious. It evokes aspiration and is about making our future and current residents feel special, instead of old.” 

She continued, “This campaign reframes what it means to retire. Changing our mindset of retirement from being an end to being an exciting beginning  - and Ryman creating a place for that beginning in life to be remarkable”. 

Following a competitive pitch in 2023, Ryman Healthcare appointed M&C Saatchi Group specialist agencies M&C Saatchi Agency, Resolution, Re.Design, M&C Saatchi Sport & Entertainment, Precision and Bohemia to create a bespoke agency model to drive Group brand strategy, creative, PR, events and media connections planning and buying along with measurement and evaluation.