LA\PAC launches its latest campaign for Maison Perrier, the new brand from the makers of Perrier. The campaign reflects the product’s sparks, bursting with colour and creative energy to enrich every moment of your life.
Maison Perrier will champion creativity in all its forms, as the brand embarks on a legacy-building journey, with the classic avant-garde French Spirit, to excite and inspire creativity globally.
Directed by muti-awarded Damien Chazelle (Whiplash, La La Land, Babylon..), this new film is a high-level lively piece where comedy, acting and dynamism are perfectly combined.
Lily Collins and Victor Belmondo have fun discovering the new Maison Perrier product range. Lily Collins (Blanche Neige, Emily In Paris) is the perfect Maison Perrier heroin; beautiful, sophisticated and audacious.
Damien’s cinematography, brings this ideal balance between the lightness of French Nouvelle vague and the grandeur of cinematic-Hollywood style shots.
Academy Award winning Swedish cinematographer Linus Sandgren (Saltburn, La La Land, Babylon) brings the perfect photography.
And his long time collaborator Justin Hurwitz (multi-awarded for Babylon, La La Land) provides the perfect musical fugue to this entertaining piece.
Filmed in a gorgeous mansion in the south of France, this elegant, colourful, witty and joyful story is the perfect setting for this new range of product.
Co-produced by LA\PAC and Superprime, the idea behind the movie was to find the inspiring direction to convey this diverse, inclusive and above all youthful energy of Maison Perrier.