Lenovo, Intel and Dazed Collaborate to Launch ‘DAZED ARCHIVE’

Today, Dazed, Intel and Lenovo officially announced the launch of DAZED ARCHIVE, a custom AI-powered search engine built on DazedDigital.com. 

Built using the Lenovo Yoga Slim 7i Aura Edition laptop imagined with Intel, the tool accesses the entirety of Dazed’s extensive digital and print archives that spans decades. Creatives globally can access the archive to quickly source reference material, ultimately helping them develop innovative concepts and save time by providing quick, easily digestible access to Dazed’s 30 years of original knowledge and insightful leadership, always correlating to what the user has asked for. 

The platform offers a unique mix of inspirational and practical guidance. Users can explore captivating stories and interviews from the archive alongside expert advice from recent guides and explainers, all tailored to fuel creativity and innovation. DAZED ARCHIVE is meant to serve as a wise, cultured AI companion – always ready to inspire, guide, and empower. 

Additionally, Dazed and Lenovo commissioned Dazed editors to write a set of new rules for creativity, with each organization sharing their creative paths and offering advice for young creatives. These features were used to refine the AI tool, allowing it to provide contemporary, personalized and interactive guidance to all users as they work through their ideas. 

Jefferson Hack, CEO and co-founder of Dazed Media says: “This ground breaking collaboration with Lenovo furthers Dazed’s commitment to using AI in a way that is centred on empowering the next generation. As a tool, DAZED ARCHIVE offers limitless possibilities to millions of young people as they embark on their creative journeys and the outcome will be diverse, surprising and, above all, useful. I’m looking forward to the DAZED ARCHIVE LIVE day of talks and workshops in Brooklyn to launch this new creative tool.” 

Milo Speranzo, CMO of Lenovo North America says “With the unveiling of DAZED ARCHIVE as part of our “Make Space” platform, we’re redefining how creativity and technology intersect. This cutting-edge tool embodies our commitment to empowering creators, enabling them to dive deeper into inspiration and push the boundaries of what’s possible. At Lenovo, we believe that when we make space for new ideas, the extraordinary becomes achievable.” 

Asma Aziz, America’s marketing director at Intel says, “Intel is committed to driving innovation in the PC industry and empowering creators with cutting-edge technology. We believe that AI is transforming creative workflows, and we're dedicated to providing the hardware that unlocks its full potential. We are excited about Dazed and Lenovo’s collaboration on the DAZED ARCHIVE project, utilizing the Lenovo Yoga Slim 7i Aura Edition laptop. This laptop features our latest Intel Core Ultra processors, which are designed with a dedicated Neural Processing Unit (NPU) to accelerate AI workloads. This powerful combination of hardware and software enables a faster, more responsive, and ultimately more creative experience for users. We're excited to see how the DAZED ARCHIVE, powered by Intel technology, will inspire the next generation of artists and innovators.” 

To celebrate the launch of this AI tool, Dazed and Lenovo are hosting a one-day event in New York, DAZED ARCHIVE LIVE, featuring workshops, talks, tutorials, breakout spaces, screen-printing stations, and more. This event is a facet of Lenovo’s larger “Make Space” platform, an initiative created in partnership with culture and innovation agency Sounds Fun that encourages young creatives to discover new possibilities using technology and AI that uplifts the creative process. 

DAZED ARCHIVE LIVE will be an opportunity to witness the AI-powered Dazed archive in action. Open to Dazed readers and Dazed Club members who secure tickets to attend, emerging creatives will be testing the technology and capabilities of DAZED ARCHIVE at computer stations equipped with the newest Lenovo Aura Edition PCs, powered by the latest Intel® Core™ Ultra processors,. cementing Lenovo as Dazed’s trusted technology partner and showcasing their leadership in new, innovative devices that boost the creative process. 

The main talk stage will host conversations and panel discussions including New Codes of Creativity with Charlie Engman, Patia Borja and Paul Hill, moderated by Laura Pitcher; and Redefining Beauty and Aesthetic Culture with Raisa Flowers, Carol Civre and Sable Yong, moderated by Mindy Seu. 

Throughout the venue, there will be workshops and tutorials from Internet Subcultures with Maya Man to Merge Real Art into AI with Collina Strada's Hillary Taymour and The Future of Creative Storytelling in Luxury Fashion with Nicola Formichetti, as well as “always on” moments including music takeovers, screen-printing stations, and a Dazed Cafe where guests can hang out and connect throughout the day. 

DAZED ARCHIVE LIVE will take place at 99 Scott Ave in Brooklyn, New York, on Saturday, February 15 from 12:00 - 6:00 p.m.