senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

KFC Canada Offers a Heartfelt Apology to All Utensils Left Behind By Its Craveable, Finger Lickin’ Good Food

22/08/2023
Advertising Agency
Toronto, Canada
1.1k
Share
A new brand campaign by agency of record Courage shows off what makes KFC’s unapologetically delicious food irresistible

Since 1952, KFC has long reigned as the indulgent favourite amongst chicken lovers worldwide. From their crispy, mouth-watering fried chicken to their newest sensation, Seasoned Fries, the iconic brand’s Finger Lickin’ good food has remained a hit with everyone. Everyone, that is, except the utensils left behind. 

So, the unapologetically bold KFC Canada, is issuing a rare, heartfelt apology with a new brand campaign that says, quite simply, “Sorry, Utensils, It’s Finger Lickin’ Good.” 

Helmed by standout music and commercial director Henry Scholfield and set to the tune of Air Supply’s incomparable hit “All Out of Love,” the new 360 campaign showcases some of the brand’s most enduring fan favourites that have largely kept forks and spoons in the utensils drawer. Between their iconic bucket of Fried Chicken, 100% Canadian, white meat fried chicken tenders, right down to their world-famous gravy, “Sorry, Utensils” demonstrates to all audiences how high-quality chicken is always within reach—literally. 

But while KFC certainly feels a little bad for the utensils collecting dust, they make no apologies for cooking up delicious food that’s craved by millions. In fact, the new work doubles as a celebration of KFC’s immovable place in culture, from feeding the everyday hangout to being the star of the family dinner table.

“KFC has been about cooking and serving the world’s best tasting fried chicken from day one, and our incredible taste continues to be what sets us apart around the world,” said Katherine Bond-Debicki, chief marketing officer, KFC Canada. “You can’t help but go all in and dig in, no utensils needed, with food so good you can’t help but lick your fingers. This is so much part of our DNA, it inspired our tagline of ‘Finger Lickin’ Good.’”

KFC’s apology tour kicks off with a hero film and continues with print, social and OOH.

“It’s Finger Lickin’ Good is one of the most famous taglines in the world, which is exciting because it’s so iconic but also a bit intimidating because there have been decades of great ads that have already used it.” said Joel Holtby, co-founder of Courage. “With this campaign I hope we found a way to bring this very familiar tagline to life in a way that feels fresh and unexpected.” 

Katherine added, “Whilst our taste leadership hasn’t changed, we offer modern ways to satisfy your KFC craving – from our classic Chicken, to Sandwiches, and Wraps, and we wanted to showcase this throughout the creative.”

Credits
Brand
Agency / Creative
Production
Post Production / VFX
Editorial
Music / Sound
Work from Courage
Support Dogs
CIBC
12/01/2023
28
0
Nescafé Jars
Nescafé
08/02/2023
1.5k
0
Twosdays
KFC Canada
05/04/2023
24
0
ALL THEIR WORK