Got an Athlete in the Making? Lucky You’re with AAMI Says New Campaign with Ogilvy

Showing how AAMI helps easily put things right, is the focus of a new campaign developed by Ogilvy.

Called Athletes in the Making, it is the second execution in the new AAMI brand campaign, which first launched in March. The brand platform reminds Australians across the country that when unique quirks happen here in Australia, it’s Lucky you’re with AAMI.

This new execution leverages the context of an upcoming global sporting event that will captivate the nation, and is live from this week across TV, BVOD, Cinema, Social, Radio Spotify, and OOH.

Ogilvy Australia ECD Hilary Badger said, “Kids love pretending to be their favourite sporting heroes. Especially when the world’s biggest sporting event is about to happen. Realistically, though, they don’t have the silky skills of their heroes. But when things go wrong”, the parents of Australia can take comfort if they’re covered with AAMI.”

AAMI's head of brand & content, Rapthi Thanapalasingam continued, "At a time when most of Australia will be unified around supporting our athletes, we want to reinforce how Australia’s leading national insurer is there to support our little athletes in the making when things don’t quite go to plan.”