Global Strongbow Campaign Introduces Peaceful Orchards to Bustling City Life

Strongbow Apple Ciders, the world’s leading cider producer, announces the launch of its new, global communication campaign. Created by Amsterdam creative agency Cloudfactory and targeted at urbanites, the campaign takes a mobile-first approach to show how Strongbow refreshes social occasions with friends. Through a series of digital vignettes, it showcases a dual perspective combining nature and apples in the orchard with urban cider scenes in a fun, unexpected way. 

The campaign also includes a 30-second TVC that tells the story of a group of friends getting together to enjoy their first drink of the evening on a rooftop bar – turning it into a ‘golden moment’ when we escape work and kick back with friends. 

The parallel story of apples being harvested in the orchard and the interactions between the two worlds illustrate how Strongbow brings the optimism of nature – through the orchard – to our lives in the city: it naturally refreshes and connects people. 

“The energy the city gives, the city takes too. We need to connect with nature to refresh our minds and keep our connections real. But we believe that urbanites do not need to leave the city to be refreshed by nature,” commented Sharon Walsh, Global Director of Ciders at Heineken.

“Made from apples, Strongbow Apple Ciders is an uplifting alcoholic drink, which is typically the first drink of the evening, allowing consumers to wind down and wind up to fully enjoy good times with their friends. The campaign encourages consumers to connect more naturally with others and make the most of their city life.” 

The campaign also features a new tagline, Refreshing by Nature, emphasizing what cider is - turning real apples into a deliciously sparkling drink – as well as the Strongbow brand proposition, offering a new outlook on city life. 

Running across digital, TV, cinema, outdoors and trade activations, the campaign will be rolled out in over 20 markets throughout 2018. It builds on the success of Strongbow’s previous campaign, which invited city dwellers to bring nature back into the city to make it a more fun place to live in.