Fresh New Talent Arrives at Sid Lee

Six new faces at the creative agency Sid Lee. Alexis Caron-Côté, Nethmie Hetti, Jean-Claude Kikongi, Amélie Duplessis-Tellier, Félix-Antoine Brunet and Olivier Goulet-Lafond are joining the 350 artisans in the Montreal office. 

"The agency will be invigorated by these new creative forces, who are pushing our expertise to even greater heights. We’re so proud to welcome these impressive individuals, bringing undeniable energy to Montreal. We look forward to the surprises they have in store for us," said Isabelle Brosseau, vice-president, creative at Sid Lee. “We can already feel the enthusiasm, our teams can’t wait to work with their new partners.” 

It’s Alexis’ second stint back at Sid Lee, this time as associate creative director. A multiple award-winner, he’ll reunite with his colleagues to put bold ideas to work, notably on Loto-Québec. He has previously lent his unique touch to brands and campaigns including RONA, IGA, Couche-Tard, Circle K, Canadian Tire and Amnesty International. 

Nethmie is an art director and will join forces with Annika Ramchandani, associate creative director. Nethmie will use her entrepreneurial and artistic vision to push the boundaries of her mandates. She has worked with clients from a wide range of industries, including Top Shop, American Apparel, CCM, Bonjour Québec, TD Bank and Liberté. 

Well-known in Canada's creative community, Jean-Claude joins us as group strategy director. He brings 15 years of experience in strategic planning with him to help maintain the highest recognised standards, but above all to grow the influence of our clients' brands. Passionate about his work, he also devotes his spare time to teaching the next generation of students at Université de Sherbrooke, A2C and HEC. 

The creative team of Félix-Antoine and Olivier, senior art director and copywriter, respectively, have been working together for several years to conceptualise and realise their innovative ideas. Drawing on their experience with accounts such as Volkswagen, Fondation Émergence, Cogeco and Le Refuge des Jeunes, as well as multiple awards in Quebec and internationally, the duo has decided to join forces with Sid Lee to take their creative adventure even further.

Amélie completes this series of hires as content manager. She’ll infuse her effervescence into the content department, particularly on social platforms. In this role, she’ll work closely with the agency's creative and strategic teams, as well as their partners. 

These new hires at Sid Lee follow the arrival of new clients for the creative agency, including Héma-Québec, NASDAQ, Pixmob, Pernod Ricard and more.