DEPT® Names Wolfgang Lünenbürger-Reidenbach as SVP and Head of DACH

Image credit: Alina Atzler

Global digital agency DEPT® has hired Wolfgang Lünenbürger-Reidenbach as SVP and head of DACH. The German digital marketing pioneer will oversee a team of 450 specialists across technology and marketing services, focusing on delivering pioneering customer experiences, campaigns, and solutions that set standards for the next era of AI transformation.

This appointment signals a commitment to aggressive growth in DACH and follows a series of significant new business wins, including DEPT® being named Lufthansa Group’s new Digital Agency of Record and being in charge of Salamander’s brand campaign relaunch.

Wolfgang brings 30+ years of experience in the industry - the 55-year-old theologist and former radio host is one of the pioneers in digital marketing in Germany with leading creative and management roles in this space for more than 20 years. He was the first blogger global communications firm Edelman hired in Europe, and he built up Edelman Digital in EMEA. Later, Wolfgang was the German CEO of WPP’s Burson Cohn & Wolfe and their European creative lead. He recently helped agencies and professional services firms transform and adjust their business models to the shifting digital landscape. Wolfgang is a breeder of Icelandic horses and chairman of Germany’s biggest riding club.

“Wolfgang brings an undeniable wealth of experience that will firepower our presence in the German, Austrian, and Swiss markets. Wolfgang’s proven track record in sustainably growing businesses through building trusted relationships with clients, and fostering an inclusive and result-oriented culture and work environment is a perfect fit for our ambition to grow in the region”, says Joanna Trippett , DEPT®’s CEO of EMEA.

“Our shared values immediately convinced me that I want to go this way together with DEPT®”, says Wolfgang Lünenbürger-Reidenbach: “I’ve never seen a better combination of best-in-class engineering, strategic thinking, and innovative and creative marketing and tech solutions in the market; this is exactly what our industry needs now. Being a part of the team that builds the best end-to-end CX and digital marketing agency is exciting.”

In less than 10 years, DEPT® has grown from a local specialist agency to a global technology and marketing services company, with nearly 50% of revenues coming from the EMEA market. The B-Corp-certified marketing and technology services company has expanded from local, single-service clients to emerging as a challenger to more traditional networks and consultancies. It predominantly works with multi-service, multi-market brands such as Google, Logitech, Lufthansa, eBay, Netflix, Canva, and Just Eat Takeaway.