Dazed Media Promotes Entire Marketing Department

Dazed Media has announced promotions across its entire marketing department in a move that bolsters its strategy to expand and grow its experiential creative services.

In response to a rising demand from gen z audiences for unique and meaningful encounters, Dazed Media’s refocused marketing strategy is to enhance and deepen the department’s creative services via Dazed Studio - collaborating with clients to activate its brands Dazed, Dazed Beauty, AnOther Magazine and Another Man.

Lucy Warwick has been promoted to events director.

Marc Bremner MacDonald has been promoted to head of communications, marketing and talent.

Tina Wetshi has been promoted to senior events and cultural partnerships manager.

Rae Martins Ashton has been promoted to communications, marketing and talent executive.

Percy Cobbinah has been promoted to junior events executive.

L-R: Kelela, Steve Lacey, FKA twigs, Burna Boy, Daniel Lee & Bree Runway

Lucy Warwick, events director at Dazed Media said, “Last year the team delivered over 50 events in Copenhagen, Berlin, Glasgow, Liverpool, London, Manchester, Milan, New York, Paris and Stockholm. Since I joined Dazed a decade ago we’ve collaborated with some of the best partners. From adidas to Alaïa, Burberry to Byredo - we’ve had the pleasure to collaborate with hundreds of creative teams all around the world to put on one-of-a-kind experiences that speak to the next generation. All of this is only made possible by having the best team of collaborators - congratulations to them all for their incredible work.”

Sophie McElligott, CMO at Dazed Media added, “Bringing people together has always been a core part of Dazed’s DNA, from its early beginnings as a club night in the ‘90s to more recently delivering events for some of the world’s best brands including Gucci, Chanel and Nike. Young people want a detox from the realities of the world and are investing more time enjoying IRL experiences that are meaningful, memorable, creative and unique. There isn’t a more experienced, knowledgeable or joyful team when it comes to putting on events - their promotions couldn’t be more well deserved.”

L-R, Chanel Coco Crush London launch, adidas x Dazed Paris Fashion Week dinner and Dazed x Fashion East x Browns takeover at The Standard London