Cummins&partners Delivers New Platform for City of Melbourne’s Unmissable Shopping Weekend

Through their latest partnership with the City of Melbourne, cummins&partners show the ultimate shopping experience is right in the heart of Melbourne and there is so much more in store, only in the city.

Shop the City unifies and celebrates the iconic hidden laneways and locally owned boutiques coupled with major shopping precincts housing international brands that ensure no city shopping experience is better than Melbourne.

For one weekend only, visitors are invited to shop exclusive offers, enjoy pop-ups with freebies and competitions with exciting prizes from 5 to 7 May 2023.

"We are so excited to refresh the 'Shop the City' event under our existing 'Only in the City' destination marketing platform that’s done so well driving visitation and economic uplift to the city", says Michael McConville, CEO of cummins&partners.

"It’s been excellent collaborating with the team at the City of Melbourne on this new look. If you’ve been into the city recently you’ll have noticed Melbourne’s unique vibe is back in full swing. If you haven’t, then Shop the City is the perfect time to head into town, get some retail therapy, and remind yourself why it’s the best city in the world," says Heath Collins, National Creative Director of cummins&partners.

The campaign is now live across OOH, digital, social and video. 

For more information on the event people can visit whatson.melbourne.vic.gov.au