Cats Lose Their Cool in Excitement for Temptations Cat Food Launch

Cat parents and their favourite felines have known and loved the irresistibility of TEMPTATIONS treats for more than 20 years. Now, the makers of America's favourite cat treats are expanding their offerings to mealtime with the new TEMPTATIONS Dry Cat Food. The new dry cat food, available exclusively at Walmart, includes delicious crunchy and creamy pockets mixed in the dry kibble that cats are sure to come running for! The brand is also releasing a new treat product called TEMPTATIONS TENDER FILLS treats, expanding the flavour offerings of their TEMPTATIONS Creamy Purrrr-ée treats and introducing a new brand platform.

"Our TEMPTATIONS brand has an established history of irresistibility, with a loyal feline fanbase that loves TEMPTATIONS treats. We hear from cat parents all the time about how much their cats go crazy for them, so the natural next step was to bring that same delicious appeal to mealtime," said Jean-Paul Jansen, vice president, marketing, Mars Petcare North America. "Cats can sometimes be hard to please, but we love them for it. Part of being a cat parent is trying to earn the approval of your cat, and we know the new TEMPTATIONS Dry Cat Food will help break down that cool cat exterior and allow a new and unique way for cats and their parents to bond."

Not only does TEMPTATIONS Dry Cat Food come in four purr-worthy flavours that cats will love – Tasty Chicken, Seafood Medley, Tempting Tuna & Chicken and Block Party BBQ – it also provides 35 essential nutrients and is made with high-quality protein to help support healthy muscles.

"The new TEMPTATIONS Dry Cat Food gives our customers a new way to experience a brand they already love," said Kaitlyn Shadiow, vice president, merchandising, pets, Walmart. "TEMPTATIONS treats have always been a favourite in the pet aisle at our stores and online, and we know our cat parent customers will be thrilled to be the first to try this new product for their feline friends."

Cats Lose Their Cool

Coinciding with the TEMPTATIONS brand extending its paws into mealtime, they are launching a new brand platform: CATS LOSE THEIR COOL, a playful take on cats' reactions to the irresistibility of TEMPTATIONS products. Cat parents know that cats are cool, really cool – sometimes painfully, irritatingly cool – but luckily, TEMPTATIONS treats and food are there to keep that cool in check. This idea is brought to life in the new CATS LOSE THEIR COOL ads, which feature felines as typical 'cool' archetypes - like a teenager, a fashionista, an artist and food critic - and show how the irresistibility of TEMPTATIONS treats and food can break down the barrier of even the coolest of cats to create more fun moments between cats and cat parents.

To celebrate the launch of TEMPTATIONS Dry Cat Food and the new platform, the brand is offering cat parents across the country the chance to win a $10,000 gift card to Walmart – to use in store or on walmart.com – a one-year supply of TEMPTATIONS Dry Cat Food and treats and more. Now through April 15th, 2023, cat parents can enter by uploading a photo or video of their cat losing their cool over the new mealtime offering. The entry form, full contest details, official rules and eligibility restrictions can be found at TEMPTATIONSCatsLoseTheirCool.com.

Check out the other spots here.