Break Up with Your Oven with Cuisinart's Air Fryer Campaign

Fallon launches its first campaign with Cuisinart. 

This is the first campaign under the new brand platform, titled A Work of Cuisinart, and it’s all about the Air Fryer Toaster Oven and all that it can do in a home, from creating masterpieces to saving fries, and so much more that your regular oven might just shed a tear. 

With each spot, Fallon highlights the versatility of what A Work of Cuisinart is - personal, relatable, and versatile. The campaign is part of a broader new brand platform that’s intended to be as multifaceted as the brand itself - from product design and functionality to moments shared with friends and family, to mouth-watering culinary creations. 

“This campaign brings to life a new era for Cuisinart, showcasing what the brand stands for to modern families. At the heart of it all, it positions Cuisinart to inspire people to cook great food with the way it looks, the way it cooks, and the joy it creates. And that’s our NorthStar. With Fallon, we couldn’t be more excited about the start of our relationship, honouring all that makes Cuisinart products part of the heart of a home,” said Thales Soares, vice president and head of marketing at Cuisinart.

“Each of our films is centred around relatability. Those moments in the kitchen are both big and small but always tapped into what’s real - like a spot about ‘breaking up’ with your oven because of your hot new air fryer relationship takes a human truth about love and places it squarely and memorably in the Cuisinart world. The iterations of what A Work of Cuisinart can be from a lifestyle and product standpoint are endless,” said Emily Swenson, group creative director at Fallon.

The spots were directed by Rami Hachache (Prettybird), known for his humour and love of comedy, while Mathieu Plainfosse served as the director of photography. Together Rami and Mathieu created the perfect combination of humour and gorgeous cinematography. Perfectly capturing the tone and feel for the campaign. 

The campaign is running across TV, digital, and paid and organic social.