Blueair Takes High Performance to Visual Heights With New ComfortPure 3-in-1 Campaign

Blueair has launched the new ComfortPure 3-in-1, the most powerful 3-in-1 air purifier. To demonstrate the product’s unmatched performance, creative agency Humanaut has developed a new campaign to further cement the brand as the air-care experts. 

Created in partnership with agency Humanaut and directed by Barlow Jacobs, the new :30 spot distills Blueair’s 27-year history into an upbeat series of videos designed to signal the 3-in-1’s best-in-class heating, cooling, and purification capabilities through stunning imagery. Crisp, flowing ribbons, a melting ice sculpture, and a uniquely rendered smoke box test created by Humanaut work to help consumers visualize the purifier’s temperature regulation and maximum clean air filtration—all supported by a sleekly designed, gentle-sounding system to maintain the most peaceful of environments.

The new campaign continues Humanaut’s creative relationship with Blueair after recently partnering the brand’s previous advertising campaign, “Air Designed for a Better Life.” Elements of the new work even served as inspiration for the 3-in-1’s product launch event and brand activation coordinated by PR agency Allison+Partners at the Bath Studios in East Village, Manhattan, where the ComfortPure 3-in-1’s smoke box test was brought to life for an audience made of today’s top media figures and influencers.

Engineered with TripleFlow™ technology, the ComfortPure 3-in-1 delivers clean, purified air by removing 99.97% of airborne particles such as pollen, odors, dust, and smoke. Its sleek Scandinavian design upholds Blueair’s reputation for elevated style and top-of-the-line performance.

“The launch of the ComfortPure 3-in-1 and the “Air Designed for a Better Life” campaign mark an evolution and modernization of the Blueair brand from the leaders in air purification to the air-care experts, helping our customers design the air around them with our superior performance, design and tech,” said Lara Kerbaj, CMO of Blueair.

The new digital video campaign for the ComfortPure 3-in-1 will see additional nationwide support with two :15 and six :06 videos as well as placements in Meta, TikTok, Amazon, The Trade Desk and more.