BBDO's Chris Beresford-Hill to Serve as Competition Chair for AAF American Advertising Awards

The American Advertising Federation (AAF) announced today the Call for Entries for the first tier of its 2024-25 American Advertising Awards. The American Advertising Awards is the US advertising industry’s largest and most representative competition of its kind, befitting the AAF which is widely recognised as the “unifying voice for advertising.” 

Beginning today, entrants can compete in the three-tiered national competition, vying to win an ADDY Award as the best in their respective markets. Winners from the 120 first-tier, local market competitions then advance to compete on the District level, with District winners forwarded to the national stage.

The American Advertising Awards attracts more than 25,000 entries annually. Last year, just 65 Gold ADDY Awards were bestowed nationally in the professional portion of the competition.

“The mission of the American Advertising Awards is to recognise and reward the creative spirit of excellence in the art of advertising,” said Steve Pacheco, president and CEO, AAF. “This year, we are especially proud to announce our first-ever competition chair – BBDO Worldwide chief creative officer Chris Beresford-Hill – underscoring our commitment to honour the spirit of creative excellence within our industry and the prestige that comes with winning an ADDY.”

Said Chris Beresford-Hill, “I’m honoured to support the AAF - an organisation that celebrates excellence in our industry and actively gives back to it. And I’m excited to chair the American Advertising Awards specifically because it’s a chance to recognise great work that is not only highly creative but is also highly effective for our clients’ businesses. That’s where the real magic is.”  

The 2024-25 American Advertising Award winners will be announced at the American Advertising Awards National Gala in Pittsburgh on Friday, June 6th, 2025. Proceeds for entries are used to enhance advertising through programs such as public service internships, advocacy groups, advertising education and consumer awareness. In other words, win/win: win an ADDY, help the industry.

Click here to learn more about how to enter the first tier of the 2024-25 American Advertising Awards.