BBDO MW Appointed as Agency of Record for O-Cedar

BBDO MW announced today that O-Cedar, a nationally recognised brand and category leader in floor care, has been added to their roster of clients after a competitive pitch, led by the consulting firm AAR Partners. 

BBDO MW is now the Agency of Record for a fully integrated scope of work that includes all creative and media for O-Cedar.

“We’re excited to start this new partnership with BBDO MW, as their strategic and creative approach to media strategy aligns perfectly with Freudenberg Home and Cleaning Solutions vision for the O-Cedar brand. We are looking forward to collaborating on a new and fresh approach to our media in the digital space,” said Fiona Odumosu, digital media strategy director for Freudenberg Home and Cleaning Solutions.

“O-Cedar has grown immensely in past several years, and BBDO MW is the right partner to continue our growth for the next chapter. As an integrated agency that will manage our creative and media strategies together, we are excited to pair their expertise with Freudenberg Home and Cleaning Solutions’ superior cleaning products for a renewed omnichannel approach to our O-Cedar brand,” said Laura Bretz, Omnichannel brand director 

Added Neil White, president and CEO of BBDO MW, “This new alliance is a testament to our commitment to growth, relentless brand-building, and the power of fostering meaningful partnerships.”

The first work from O-Cedar and BBDO MW is expected to be in market starting March 1 for the important spring cleaning season.