Audible's Storytelling Comes Down Under

Australian stars - actress, author and podcaster Miranda Tapsell and comedian, actor, and podcaster Josh Thomas - have teamed up with Audible and a host of local talent to invite Aussies to explore the Home of Storytelling in a new, exciting and engaging brand campaign.

Miranda and Josh are joined by a host of familiar faces and local Audible content creators in the campaign, including culinary figure Adam Liaw, journalist Marc Fennell, and media personality Flex Mami.

Featuring Audible Originals with the best emerging and established Australian talent, buzz-worthy international content including Neil Gaiman's The Sandman and Kevin Hart’s Monsters and How to Tame Them, plus an exclusive deal with Michelle and Barack Obama’s production company, Higher Ground, it’s clear how committed Audible is to the art of spoken word entertainment.

Audible customers listen to 22 audiobooks on average per year, and this new campaign showcases how the premium destination for audio storytelling continues to bring together an unrivalled range of audiobooks, podcasts, and exclusive content to help listeners discover stories that will enrich their lives.

Ben Rolleston, Country Manager of Audible Australia says: “Audible is proud to combine premium storytelling with Australian voices across a wide variety of genres. As this campaign shows, we strongly believe in the importance of empowering and celebrating these voices, having produced more than 100 Australian Audible Originals the content series launched in 2017.  Brandishing these stories is extremely important to Audible and that’s why we’re committed to maintaining our position as the Home of Storytelling and putting local talent on a world stage.”

Set for TV, out-of-home, social and online video nationally from October 5, the campaign features Miranda giving Josh a tour inside a literal house of storytelling. Wandering through Audible’s halls and introducing him to a host of local creators, the pair pass Marc Fennell in the corridor, witness Adam Liaw demanding an edible soundscape, and meet the eccentric Flex Mami as she entices Josh with tips on how to thrive from her audiobook. 

During the campaign, other popular titles on the platform are highlighted, including The Orchard (2021), featuring Eric Bana, Matthew McConaughey’s Greenlights (2020), and The Lord of the Rings: The Fellowship of the Ring (2021).

Miranda Tapsell (Debutante: Race, Resistance and Girl Power, 2020) says:  

“I have developed a wonderful relationship with Audible, initially with my podcast Debutante with my best friend Nakkiah Lui, which took me around the world. The Audible app also got me through a few Melbourne lockdowns, a pregnancy and my early stages of motherhood. On top of that, I got to do this ad with the lovely, funny and clever Josh Thomas.”

Josh Thomas (How To Be Gay with Josh Thomas, 2022) says: 

"I did really enjoy my podcast [How To Be Gay] making experience with Audible - they were great creative partners who make really quality content - but mostly I did this campaign because I wanted to hang out with Australia’s sweetheart, Miranda Tapsell."

Marc Fennell (It Burns, 2019 & Nut Jobs, 2020) says: 

“Anyone who has seen or heard the documentaries or podcasts I make will know that I revel in telling winding, twisting stories with a lot of heart and humour. I love how Audible has just backed that every time. We've spent the last year or so building several new Audible Originals that I can't wait to unveil.”

Flex Mami (The Success Experiment, 2021) says: 

“One day I'm listening to five consecutive hours of vampire romance on Audible and the next day I'm literally starring in an Audible campaign as an author. At this rate, we've got to be in a simulation because this many life-affirming things happening in a row is wild. It's not often that you get to be on a set that's as professional as it is fun and as magnanimous as it is intimate.”

Adam Liaw (How Taste Changed The World with Adam Liaw, 2022) says: 

"I love the intensely personal nature of making a podcast. One of the greatest things about audio as a medium is that you can kind of indulge it a little bit. You can pull from all of it, as long as there's a good story.  And there are always great stories to tell.”