A Big Bear Fights Actor Gabriel Macht for Bear Fight Whiskey

In early 2025, Bear Fight Whiskey launched its first-ever ad campaign starring none other than Gabriel Macht, posing the question: What’s Your Bear Fight? While he’s known for his sharp, confident role as Harvey Specter, Gabriel has stepped into this latest venture as himself–the guy behind the suit, ready to take a playful look at all the challenges we face, celebrating with a damn good whiskey.

Gabriel Macht brings his signature charisma, humour, and charm to this campaign. Off-screen, Gabriel isn’t a legal tyrant - he’s a guy who knows the value of great whiskey, great conversation, and finding joy in everyday battles. His partnership with Bear Fight Whiskey goes beyond the screen. As creative partner and equity stakeholder, Gabriel is leading the charge in connecting with people on a personal level, revelling in the grit and grace it takes to get through life’s twists and turns.

This campaign invites people to share their daily 'bear fights' - those moments where you either go big or go back to bed. Bear Fight Whiskey is your go-to for a well-earned toast, because bold challenges deserve bold recognition.

Why Bear Fight? Because life is full of battles - some big, some small, and some absolutely ridiculous. Whether you’re crushing it at work, chasing a lifelong dream, or just wrestling with your kid’s booster seat, every day brings a new fight. Win or lose, Bear Fight Whiskey is there to help you celebrate at the end of the day.

This isn’t whiskey for the finish line - it’s whiskey for the journey. Just like the challenges we face, Bear Fight Whiskey is a product of perseverance. Bold yet approachable, Bear Fight is crafted for both whiskey aficionados and newcomers. Breaking the mould of traditional whiskey brands, it’s disruptive and versatile, with a smooth, award-winning profile that’s perfect neat, on the rocks, or in a cocktail. Bear Fight produces best in class quality in unrivalled ways, resulting in an exceptional spirit for all. Whether you’re toasting life’s highs, laughing at its lows, or just making it through the day, Bear Fight Whiskey is your perfect companion for every moment.

So, what’s your Bear Fight? Whatever it is, make it worth a toast with Bear Fight Whiskey.