Accenture Song Sweden and Adidas Reignite the Fire of Stockholm's Runners with Dynamic OOH Experience

Accenture Song Sweden has partnered with Adidas to launch 'The Billboard Run' in Stockholm, an innovative outdoor campaign designed to reignite the passion of runners across the city.

Taking place from April 24th to April 28th, 'The Billboard Run' transforms the city's billboards into dynamic checkpoints for a unique urban race experience. The campaign aims to inspire and challenge runners to explore new routes and push their limits.

With data showing there are now more runners than ever, the desire for fresh running experiences has grown. 'The Billboard Run' addresses this by leveraging city billboards as markers for a thrilling race. Participants will use their local knowledge and speed to race from one designated billboard to another, aiming to achieve the fastest times and dominate their chosen routes.

Participants can connect their smartphones to one of four starting billboards located strategically in the Vasastan, Solna, Södermalm, and Östermalm districts. Real-time updates via the connected app will track each runner's progress, with results displayed at the finish line billboard in the T-Centralen metro station.

Winners of 'The Billboard Run' routes will have the chance to receive exciting prizes including marathon tickets, Adidas shoes, and 10.000 SEK worth of exclusive Adidas gear. Notable local running groups have already embraced the challenge, adding to the competitive spirit of the event.

"For us, connecting with local running communities is key, and we are always looking for new ways to become a part of their culture. By using billboards in the city as a tool to motivate local runners, Adidas becomes a natural part of fuelling their motivation for everyday runs," said Henrik Hallberg, brand comms & PR manager Nordics at Adidas.

“We're thrilled to team up with Adidas for a campaign that really taps into the growing enthusiasm of runners for new challenges. 'The Billboard Run' looks to empower runners to discover and conquer new paths while fostering a stronger sense of community. We can't wait to see participants push their limits and redefine the city's running scene in such an innovative way,” said Hedvig Bruckner, creative director at Accenture Song.