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Group745
Group745
Group745
Group745
Group745
Life After Hate - WeCounterHate
10/05/2018
Advertising Agency
New York, United States
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Credits
Agency / Creative
Production Service
Editorial
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URL: https://wecounterhate.com/


With the advent of social media, technology gave hate a way to spread like never before. In fact, in 2017 there were more tweets involving hate speech than Game of Thrones, Major League Baseball, the Super Bowl or the Grammys.

 

We decided to use the same technology that empowered hate, to stop it.

 

That was the genesis of #WeCounterHate, a people-powered, machine-learning platform created to stop the spread of hate speech on Twitter, one retweet at a time. We developed an innovative machine-learning and natural-language processing technology to identify and classify hate speech in social media, one of the most unstructured and ugliest data sets imaginable, so that we can respond to it in near real-time and reduce its spread.