In the new advertising campaign for Allegro Smart !, the father of the
newborn appears under the slogan "Find what is most important". It was
the first major campaign prepared by Ogilvy Poland for Allegro.pl. The
creation of the new campaign was undertaken by the Ogilvy Poland
agency, which in July 2019 won the tender for the  advertising service for
Allegro.

The action spot shows the everyday life of a man taking care of his
little child. Thanks to the Allegro mobile application, the main character
orders an electric shaver and shaves his stubble, so when he takes his
baby son in his arms again and hugs him, he no longer cries. The
advertisement ends with the slogan "Find what is most important" and
information about Allegro Smart !.

 "Customers know that you can find almost anything on Allegro"
comments Adam Szałamacha, Allegro brand manager. - "However, the search
itself is not the content of our lives. We are looking to live better,
love more, be with family and friends more fully, make good use of
every moment. The new campaign can make us realize that seemingly
trivial shopping can change our quality of life and being with another
human being. The transition from searching to meeting the needs here
and now is a natural evolution of Polish e-consumers on the web, who
are switching from offline to online shopping faster and faster.
Allegro stands by them and offers help, support and solution" - adds
Szałamacha.

The spots for the new campaign were directed by Trevor McMahan, Moon
Films was responsible for the production, Televisor for post-production,
Juice for sound, and Tracks and Fields for music consultation. The
commercials used the song "Lullaby" by The Slow Show.