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Netapp

06/07/2015
Creative Production Studio
New York, USA
6
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Credits
Young and Rubicam, San Francisco approached the team at TJ to produce client, NetApp’s “And” is the new “OR” print and interactive campaign launched in the US, for interactive and print medias. TJ proposed an integrated approach utilising photography and CGI in order to achieve the most out of the creative brief and cost efficiencies within a tight schedule and budget. Our complete image production service allowed us to produce all of the campaign through our in-house CGI and post-production departments. Assets were cross-purposed for the 30sec web animation of the factory in action, a banner animation and the print execution. To compliment the great animation, we worked with Radium Audio to create a unique musical score and SFX, with a combination of stylised, mechanical and futuristic sound.
About Taylor James

At our heart, we are problem solvers. By applying our unique multidisciplinary approach, we ensure we are not only answering the business needs of our clients, but providing them with innovative creative solutions and powerful storytelling. We break boundaries, not budgets. We think smart, craft smarter.  

Our team is formed of hybrid creative talent with decades of experience in print, TV, digital production and technological innovation. We care deeply about the creative output of brand content in all its shapes and forms, no matter the medium or audience.  

We know there is no one-size-fits-all content approach when it comes to reaching modern consumers. Taylor James is dedicated to exploring the benefits of cutting-edge production technologies to offer original, world-first ideas that spark imagination, change behaviors and transform experiences.