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The Atlantic Group - "37 Days"

A new film, “37 Days" by The Atlantic Group, a European heating company, and Leo Burnett Paris, will take you on an icy adventure to the isolated mountains in British Columbia where the notion, "Heat is Life” is illustrated in full force. In a hostile environment (2,400 meters above sea level in temperatures as low as –30° Celsius), The Cube housed two sections heated by two electric heaters. In each section were hibernating life forms and blocks of ice positioned to irrigate the growing vegetation. Over 37 days, we witnessed the blossoming of plants and the birth of butterflies — a stark contrast to life (or the lack of it) outside The Cube.


Brand Communications Manager: Xavier De Cuverville

Managing Director: Thierry de Rocquemaurel

Creative Agency

Copywriter: Hadi Hassan Helou

Art Director: Jerome Gonfond

Producer: Antoine Grujard

Executive Creative Director: Xavier Beauregard

Creatives: Jerome Gonfond, Thomas Czarnecki, Christophe Corsand

Production Company

Director: Olivier Staub / La Cavalerie

DOP: Olivier Staub / La Cavalerie

Post Production / VFX

Post Production Company: Cedric Herbert - Fixstudio

Producer: Francois Brun - QUAD

Head of Production: Delphine Bellonnet - QUAD

Executive Producer: Michel David - La Cavalerie