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Group745
Group745
Group745
Group745
Group745
Group745

The Booth

29/05/2015
Advertising Agency
New York, USA
7
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Credits
Brand
Abused women generally endure 35 acts of violence before asking for help. Domestic violence rarely draws the attention of the unaffected, so the aim was to get striking examples of it out into the public space and confront average people with the problem's existence. To inspire victims to seek help and to raise awareness of this calamity, phone booths were placed in Budapest's busiest locations. When passers-by answered a ringing phone, they heard a recording depicting a typical call to the NaNE helpline from a victim of domestic violence. The call ended with a clear message -- there is a way to get help.
About VML Worldwide

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


VML is a WPP agency (NYSE: WPP).