Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Mini Wreck

In Romania, the owners of old, wrecked cars receive vouchers from the government to buy new ones. To attract customers, auto brands start playing "Cut the Price". Opel decided to invent a whole new game, so it launched Opel Mini Wreck, the first car-recycling program for children. Parents and kids visited the showrooms, gave away old toy cars and got new Opel models.

Advertiser

Brand: Opel (Auto Recycling Program)