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Group745
Group745
Group745
Group745
Group745
Group745

Mini Wreck

29/05/2015
Advertising Agency
New York, USA
5
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Credits
Brand
In Romania, the owners of old, wrecked cars receive vouchers from the government to buy new ones. To attract customers, auto brands start playing "Cut the Price". Opel decided to invent a whole new game, so it launched Opel Mini Wreck, the first car-recycling program for children. Parents and kids visited the showrooms, gave away old toy cars and got new Opel models.
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VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. 


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