Mini Wreck
Geometry Global, 3 years ago
In Romania, the owners of old, wrecked cars receive vouchers from the government to buy new ones. To attract customers, auto brands start playing "Cut the Price". Opel decided to invent a whole new game, so it launched Opel Mini Wreck, the first car-recycling program for children. Parents and kids visited the showrooms, gave away old toy cars and got new Opel models.
Client
Brand: Opel (Auto Recycling Program)