Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Jump Pump

Diarrhea is a leading cause of child deaths in rural India. Lifebuoy believes we can save lives by building the habit of washing hands with soap before eating. Heavy, hand-operated pumps are the only way to access water for washing in rural schools. And children don't like the hard work involved. Lifebuoy decided to talk to children in a language they understand -- the language of play. A rocking-horse inspired mechanism was mad from wood and metal, and was added on to the handles of forgotten hand pumps with a simple screw-on attachment, turning them into Jump Pumps.


Brand: Lifebuoy

Category: Corporate and social, Health