In September 2014, Land Rover announces a historical partnership with Virgin Galactic. Thanks to this partnership Land Rover becomes Virgin Galactic's "official car" and is now associated with groundbreaking "journeys" into space. Land Rover asked us to take advantage of this important announcement and organize an amazing and spectacular event in Spain to reveal the new Discovery Sport. The idea was to reveal the new car by positioning it in a new dimension, creating a connection with space using a huge real-life Stargate.