Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Back-Off Radio

Tailgating is a global problem. But in the United Arab Emirates, it's on the rise and is the number one cause for accidents and road deaths. With over 30% involving taxis, something needed to be done. We created a device that warned offending drivers as they breach the safety zone by delivering a message to their radio. The message spoke directly to the offending driver when it was really needed -- the moment they're committing the offense.


Brand: RTA