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Holiday Inn "Scott Rigsby"

This Documentary Style Campaign for Holiday Inn follows the story of Scott Rigsby. Scott didn't know how tough he was. Then one day, life tested him. An accident changed his life forever, but it didn't take away his spirit. With a supportive team and a drive to push the limits of what was possible, he went on to compete in one of the world's toughest races—the Ironman.


Brand: Holiday Inn

Creative Agency

Art Director: Robert Wakeland

Creative Agency: Ogilvy & Mather NY

Creative Director: Nancy Hughes

Executive Creative Director: Jason Aspes

Executive Producer: Paul Gunnarson

Production Company

Director: Stacy Peralta

Executive Producer: Loretta Jeneski, Michael Degan

Production Company: Nonfiction Unlimited

Category: Services, toursim, Travel

Genre: Documentary, People, Storytelling