KIA - The KIA Sportage | Inspires Attention
In this new commercial for KIA, the story of a lonely firefly finding friendship is brought to life.
Working with director Lee Ford, the Glassworks VFX team used a combination of character animation and FX simulation to portray how our hero, and later several hundred more fireflies, become transfixed by the KIA Sportage.
A vast all-round VFX effort topped off by Jonny Thorpe's evocative colour grading.
Glassworks is an award-winning creative studio with locations in London, Amsterdam and Barcelona.
For more than 25 years, we have developed visual content for all platforms through creative services such as concept development, live-action production, visual effects, CGI, compositing, design, 2D and 3D animation, colour grading, premium finishing, and emerging technologies including VR, AR, and live experiences.