In Gatorade's “We Love Sweat” Campaign from TBWA\Chiat\Day LA, the brand makes it clear their love for the kind of sweat that comes out when greatness goes in. This isn't everyday sweat - this is sweat as a sign of achievement. As the sports brand that’s been fueling athletes for over half a century, Gatorade knows that athletes see sweat differently. And they honor the sweat that makes us stronger with a film that leverages a unique perspective of sweat at a macro level. It shows the great potential of sweat that propels JJ Watt, Serena Williams, April Ross or Usain Bolt is the same that can push a high school athlete to new potential. And who better to deliver this declaration of sweat than the voice of Michael Jordan himself