Gatorade - We Love Sweat
In Gatorade's “We Love Sweat” Campaign from TBWA\Chiat\Day LA, the brand makes it clear their love for the kind of sweat that comes out when greatness goes in. This isn't everyday sweat - this is sweat as a sign of achievement.
As the sports brand that’s been fueling athletes for over half a century, Gatorade knows that athletes see sweat differently. And they honor the sweat that makes us stronger with a film that leverages a unique perspective of sweat at a macro level.
It shows the great potential of sweat that propels JJ Watt, Serena Williams, April Ross or Usain Bolt is the same that can push a high school athlete to new potential.
And who better to deliver this declaration of sweat than the voice of Michael Jordan himself