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Fifth Third Bank - Brand of You 'Commencement'

Graduation is fast-approaching, and many U.S. college grads will be crushed by student loan debt. To help solve the problem, Fifth Third Bank is launching a campaign by Leo Burnett Chicago that helps grads create their own brand and land their first job out of college. Partnering with NextJob, Fifth Third created the “Brand of You" – a campaign that will ultimately give away one million dollars in career coaching to grads seeking employment. Fifth Third will also host a series of Twitter events where they will receive real-time feedback from NextJob career coaches and have the chance to win one of 50 job coaching scholarships. “Brand of You" is supported across national TV, digital, mobile and PR.

Creative Agency

Account Director: Louis Slotkin, Lucy Greenlee, Megan Lally

Account Executive: Kaley Meier

Art Director: Jason McKean

Chief Creative Officer: Susan Credle

Client Director: Kerry Hemmerich - Spark

Copywriter: Zac Spector

Executive Creative Director: Jon Wyville, Dave Loew

Executive Producer: David Moore

Producers: Sean Pinney

Strategist: Michael Cheng

Strategy Director: Adam Friedman

Music and Sound

Music Production: Human

Post Production / VFX

Post Production House: Filmworkers

Production Company

Director: Frank Todaro

Editorial & Online: Rock Paper Scissors, Adam Pertofsky

Photographer : Jimi Whitaker

Production Company: Moxie Pictures