The Paper Skin
Fedrigoni's "Constellation Jade" is a packaging paper with extraordinary material properties, surviving heavy abrasion, withstanding extreme temperatures and resisting aggressive liquids. To address these assets a sample book was designed in the guise of a posh Leica X2 packaging. But not just any Leica X2. A limited edition was created by committing a design sacrilege: Leica's iconic leather banderole was officially replaced with "Constellation Jade". A subtle design idea had turned a luxury brand into an ambassador for a low interest product, created enormous buzz amongst a design minded target, and finally, sold paper sample books for 3,900 EUR each.
Fedrigoni Fine Paper