AGENCY: MTV WORLD DESIGN
CLIENT: MTV ROCKS
DIRECTOR: MISCHA ROZEMA
PROD. COMPANY: POSTPANIC
MTV Rocks showcases the best in international alternative music, spanning genres such as new wave, punk, rock, indie and rap. MTV Rocks is about celebrating rock attitude and associated subcultures. PostPanic was asked to develop and produce all 9 idents for this new international channel. Director Mischa Rozema developed a central theme and wrote a set of scripts based in an imaginary landscape populated with surreal characters and situations.