Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Nike - Mercurial Vapour

CLIENT: NIKE BRAND DESIGN DIRECTOR: CHRIS STAVES PROD. COMPANY: POSTPANIC As part of the overall Nike Mercurial Vapour campaign, Nike needed a technical product film for broadcast in-store worldwide to communicate in more detail the actual new technology present within the high-profile football boot. Chris decided to shoot the product at high-speed on a Phantom and then seamlessly combine CG elements to explain the more surprising characteristics of the Mercurial Vapour. The film also had to tie in with the existing in-store print campaigns for Nike Mercurial Vapour.