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null - Nike - Mercurial Vapour

17/03/2015
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CLIENT: NIKE BRAND DESIGN DIRECTOR: CHRIS STAVES PROD. COMPANY: POSTPANIC As part of the overall Nike Mercurial Vapour campaign, Nike needed a technical product film for broadcast in-store worldwide to communicate in more detail the actual new technology present within the high-profile football boot. Chris decided to shoot the product at high-speed on a Phantom and then seamlessly combine CG elements to explain the more surprising characteristics of the Mercurial Vapour. The film also had to tie in with the existing in-store print campaigns for Nike Mercurial Vapour.
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