Oreo - #BringBack2011 - Case Study
OREO launched in India in 2011. India won the Cricket World Cup in 2011. By recreating Oreo’s 2011 launch, could India win the Cup again? When cricketer MS Dhoni walked into a press conference and introduced OREO in India for the ‘first’ time, it inspired other brands to #BringBack2011, too. Sometimes, to create history, we need to recreate history first.