Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

NIKE RUN JAKARTA

BBH Singapore, 3 years, 3 months ago

Jakarta is a difficult city to run. Nike needed to take away peoples excuses. Taking Nike’s motto of “If you have a body, you are an athlete” one step further; “If you have a street, you have a running track”. BBH Asia Pacific encouraged runners to bajak (hack) the city for running, painting distance markers, racing lanes and motivational messages to get them going.
Client

Brand Manager: Bryon Brooks

Creative Agency

Copywriter: Dave Thackray / Alia Helianthi

Art Director: Paul Downs

Planner: Lindsey Cummings

Producer: Richard Mayo-Smith / Bhavna Shivayogimath

Executive Creative Director: Scott McClelland

Designer: Ronald Bunaidi

Head of Planning: Frank Reitgassl

Business Director : David Webster / Bassam Abdel-Rahman

Creative Technologist: Miguel Andres Clavera

Digital Producer: Phil Dabrowski

Category: Clothing/fashion, Sports

Genre: Creative technology, Experiential, People

Recommended by

RECOMMEND