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Jakarta is a difficult city to run. Nike needed to take away peoples excuses. Taking Nike’s motto of “If you have a body, you are an athlete” one step further; “If you have a street, you have a running track”. BBH Asia Pacific encouraged runners to bajak (hack) the city for running, painting distance markers, racing lanes and motivational messages to get them going.


Brand Manager: Bryon Brooks

Creative Agency

Copywriter: Dave Thackray / Alia Helianthi

Art Director: Paul Downs

Planner: Lindsey Cummings

Producer: Richard Mayo-Smith / Bhavna Shivayogimath

Executive Creative Director: Scott McClelland

Digital Producer: Phil Dabrowski

Creative Technologist: Miguel Andres Clavera

Head of Planning: Frank Reitgassl

Designer: Ronald Bunaidi

Category: Clothing/fashion, Sports

Genre: Creative technology, Experiential, People