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IKEA distributes millions of catalogues every year to homes for free. In a time where tech devices are replacing books, how could we get people excited about the arrival of the catalogue in their mailboxes? By launching it like anything but a book.


Head of Marketing: Tze Kuen Yeong

Creative Agency

Copywriter: Angie Featherstone

Art Director: Germaine Chen

Producer: Lesley Chelvan

Executive Creative Director: Scott McClelland

Digital Producer: Phil Dabrowski / Chris Salonga

TV Producer: Daphne Ng

Account Executive: Cheryl Cheong

Head of Print Production: Brell Chen

Project Director: Lesley Chelvan

Print Producer: Brell Chen

Head of Planning: James Sowden

Social: Josie Khng

PR: Deborah Abraham / Heidi Lahtinen

Category: Retail and restaurants , Retail stores