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IKEA distributes millions of catalogues every year to homes for free. In a time where tech devices are replacing books, how could we get people excited about the arrival of the catalogue in their mailboxes? By launching it like anything but a book.


Head of Marketing: Tze Kuen Yeong

Creative Agency

Account Director: Manavi Sharma

Account Executive: Cheryl Cheong

Art Director: Germaine Chen

Business Director : Jun Shea

Copywriter: Angie Featherstone

Creative Director: Tinus Strydom / Maurice Wee

Digital Producer: Phil Dabrowski / Chris Salonga

Executive Creative Director: Scott McClelland

Head of Planning: James Sowden

PR: Deborah Abraham / Heidi Lahtinen

Head of Print Production: Brell Chen

Print Producer: Brell Chen

Producer: Lesley Chelvan

Social: Josie Khng

TV Producer: Daphne Ng

Project Director: Lesley Chelvan

Category: Retail and restaurants , Retail stores