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Group745
Group745
Group745
Group745
Group745
Group745

The Senet Group - Bad Betty (Bungalow)

11/02/2015
Production Company
London, UK
81
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Credits
Brand
Agency / Creative
Production
Editorial
We see Ian & Cooper direct their first UK TVC for gambling watchdog, Senet Group. The first campaign of its kind , it brings to awareness the risks of gambling and how to stay in control. Backed by Britains leading betting companies such as William Hill, Coral and Ladbrokes it was set up in September to respond to public concerns about gambling and to promote responsible gambling standards. The ad features the 1970s hit 'Black Betty' by Ram Jam with the words changed to 'Bad Betty'. The betting shop advert concludes with the message: "If you're betting more than you can afford, its a bad betty, so pause for a moment and think again". It ends with the last message being 'WHEN THE FUN STOPS, STOP' a strong message being put out across TV and online from Friday 23rd January.
About PRETTYBIRD UK

Ever since executive producer Kerstin Emhoff opened PRETTYBIRD’s doors in 2007, it’s been their vision to embrace the music and filmed entertainment world in a different way. With extensive backgrounds in awarded-winning commercials, music video and new media, the intent was to create a company that could develop and execute high-end entertainment by inviting directors, artists, writers, and web designers to produce cutting-edge content for an array of clients across the media landscape. Going into their seventh year of operation, the company’s success can easily be measured by not only the content they’ve created, but by the awards they’ve won, including the highly coveted Cannes Lion, a D&AD Yellow Pencil, a Clio, and MTV’s Video of the Year, to name a few. 

PRETTYBIRD has proven to be both versatile and agile in navigating the altering advertising space by tackling a multitude ofprojects, from a live web series for Microsoft and CPB, to multi-platform campaigns for a range of high-profile clients, including a short film and digital companion piece for Jeep featuring Lenny Kravitz;” a short documentary with legendary filmmaker Werner Herzog and rock stars The Killers; and the BBC documentary Stones in Exile,chronicling the recording of The Rolling Stones’ album, Exile on Main Street.

PRETTYBIRD remains deeply committed to their mission of creating innovative content, producing award-winning advertising, across all media platforms, for a variety of clients including: Microsoft, Nike, Coca-Cola, Kia, Audi, Adidas, Burger King, L’Oreal, Hyundai, ESPN, BMW and Beats amongst many others.

In 2011, PRETTYBIRD UK launched—the company’s first overseas offices, in London.