Always - Always "#LikeAGirl"
Always, the worldwide leader in feminine care, debuted a 60 second version of its influential #LikeAGirl video at Super Bowl XLIX. Launched last summer, the #LikeAGirl video shed light on the power of words and how the commonly used phrase “like a girl” – often used as an insult – can have a significant effect on girls’ self-confidence. With more than 100 million people watching the big game, Always wants to ask girls, women, boys and men across the country and around the world to help make #LikeAGirl mean amazing things.
Leo Burnett Worldwide operates with a simple and singular approach: put a brand’s purpose at the center of communications to truly connect with people. Part of the Publicis Groupe, Leo Burnett Worldwide embraces a HumanKind approach to marketing and is one of the world’s largest agency networks with 85 offices and nearly 9,000 employees.