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McDonald's "Pay With Lovin'"

McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the U.S. Customers who enter participating McDonald’s restaurants at randomized, predetermined times between Monday, Feb. 2 and Saturday, Feb. 14 each day will be selected at random to participate. For instance, breakfast might cost a friendly fist bump to the crew member on duty, lunch could be paid for with a call to a loved one and dinner could go for a compliment. McDonald’s is also encouraging people to share their Lovin’ experiences and join the conversation by following @McDonalds or by visiting McDonalds.com.

Client

Advertiser: McDonald's USA

Creative Agency

Copywriter: Gloria Dusenberry

Art Director: Jill Fix

Executive Creative Director: John Hansa

Chief Creative Officer: Susan Credle

Head of TV / Production: Vincent Geraghty

Account Executive: Krystle Wahnschaffe

Planning Director: Sarah Patterson, Howard Laubscher, Claudia Steer

Producers: Bridget Rose, Ross Greenblat

Digital Creative Director: Nuno Ferreira

Executive Producer: Denis Giroux

Music Supervisor: Chris Clark

Senior Account Director: Jennifer Cacioppo

Production Company

Production Company: Radar Studios

Director: Sam Macon

Head of Production: Eve Cross, Jonah Mueller

Offline

Editor: Mark P Smith

Executive Producer: Graham Gangi

Post Production / VFX

Post Production Company: Radar Studios

Colourist: Fred Keller, Filmworkers

Music

Audio Post Production: Another Country

Sound Mix: John Binder