Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

McDonald's "Pay With Lovin'"

McDonald’s is now randomly accepting Lovin’ as a form of currency. Following the launch of McDonald’s “Pay with Lovin’” Super Bowl commercial, the company is bringing the idea to life at participating restaurants across the U.S. Customers who enter participating McDonald’s restaurants at randomized, predetermined times between Monday, Feb. 2 and Saturday, Feb. 14 each day will be selected at random to participate. For instance, breakfast might cost a friendly fist bump to the crew member on duty, lunch could be paid for with a call to a loved one and dinner could go for a compliment. McDonald’s is also encouraging people to share their Lovin’ experiences and join the conversation by following @McDonalds or by visiting


Advertiser: McDonald's USA

Creative Agency

Account Director: Josh Raper, Jennifer Klopf, Meredith Metzl

Account Executive: Krystle Wahnschaffe

Account Manager: Sue Rickey

Art Director: Jill Fix

Business Director : Shirley Costa

Chief Creative Officer: Susan Credle

Copywriter: Gloria Dusenberry

Creative Director: Tony Katalinic

Digital Creative Director: Nuno Ferreira

Executive Creative Director: John Hansa

Executive Producer: Denis Giroux

Head of TV / Production: Vincent Geraghty

Music Supervisor: Chris Clark

Producers: Bridget Rose, Ross Greenblat

Senior Account Director: Jennifer Cacioppo

Planning Director: Sarah Patterson, Howard Laubscher, Claudia Steer

Music and Sound

Audio Post Production: Another Country

Sound Mix: John Binder


Editor: Mark P Smith

Executive Producer: Graham Gangi

Post Production / VFX

2D Artists: Grant Cheney, Brian Willard

Colourist: Fred Keller, Filmworkers

Post Production House: Radar Studios

Production Company

Director: Sam Macon

Head of Production: Eve Cross, Jonah Mueller

Production Company: Radar Studios