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Kellogg's Pop-Tarts "New Arrival"

Pop-Tarts launched new Pop-Tarts PB&J toaster pastries with a new ad created by Leo Burnett Chicago for Kellogg's. The spot, "New Arrival" is an extension of the Crazy Good campaign using animated characters. In "New Arrival," Pop-Tarts uses a sense of humor relatable to teens. Characters Peanut Butter and Strawberry Jelly introduce their bundle of delicious joy, Pop-Tarts PB&J, to the world. That is, until the maternity ward nurse announces that it's feeding time. The new product launch is supported by TV, online video, mobile, social, in-store and sampling.

Creative Agency

Copywriter: Eric Schwieger

Art Director: Harish Valsan

Producer: Steve Tabor

Executive Creative Director: Graham Woodall

Chief Creative Officer: Susan Credle

Executive Producer: Tom Cronin

Production Service

Production Service Company: BENT

Category: Breakfast, Food

Genre: Animation, Comedy