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MLA 'Richie's BBQ'

Legendary Australian cricketer and commentator Richie Benaud has enlisted the help of Lambassador Sam Kekovich and a plethora of national icons from through the ages to encourage Aussies to get together over lamb on Australia Day. In the annual Australia Day lamb commercial, directed by Australian director Tom Noakes - who was a finalist in the Doritos 'Crash The Super Bowl' competition last year - Benaud captures the spirit of our national day by doing what we believe every Aussie should be doing on Australia Day; organising a big lamb BBQ and a game of backyard cricket.


Brand: MLA

Creative Agency

Creative Agency: The Monkeys

Producer: Jade Rodriguez

Executive Creative Directors: Scott Nowell

Managing Director: Matt Michael

Media Agency

Media Agency: UM

Production Company

Production Company: Photoplay Films

Director: Tom Noakes

DOP: James Brown

Producer: Belinda Dean


Edit Company: FSM

Editor: Stuart Morley


Composer: Damian De Boos-Smith

Genre: Comedy