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Built in 2016, after the era of mobile and social proliferation, Dagger makes brands culturally relevant within today’s fast-moving, consumer-driven marketplace. The advertising agency believes that in order to prosper, brands must behave more like media companies: innovating new ways to capture attention by distributing valuable content across media. Dagger demonstrates this ideology through its sister media company, @Butter.ATL. Butter has become Atlanta’s definitive culture channel, and a sought-after stage for the city’s cultural icons, since its launch in 2019. Equipped with in-house content production capabilities, Dagger offers its clients a full suite of offerings designed to bring brands to market with speed. These include brand and content strategy, storytelling, campaign thinking, media connections, and more.